Do Business BETTER! excerpt – Chapter 3: Marketing
Much of the coursework on this site is based on our first book, “Do Business BETTER!” We’ve prepared this excerpt of Chapter 3: Marketing freely…
Much of the coursework on this site is based on our first book, “Do Business BETTER!” We’ve prepared this excerpt of Chapter 3: Marketing freely…
Ditch your Sales Pitch! Stop trying to “sell people stuff” – engage them in a conversation about the Value you have to Offer them. This…
Success is built on fundamental principles. To ensure success, all businesses must have: CONSISTENCY of Product/Service Quality PREDICTABILITY of Product/Service Delivery REPLICATION of Product Consistency…
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